Downtime is Death

In an era when people expect access to information and services twenty-four hours a day, seven days a week, even a moment’s downtime of your critical data system can be devastating. Consumers have become accustomed to instant access to products and services, whether through the extended hours of a brick and mortar business, or the ability to conduct a majority of transactions online should the physical location be closed or inconvenient. In a world where the most convenient option becomes the dominant contender for a consumer’s attention, losing even a few minutes of server access can cost you thousands of dollars.

I remember once in college I walked up to what I presumed was an all-night convenience store only to find it locked with a sign saying they were closed until morning. I had just moved to town and back home the same franchise was open 24/7, so my initial reaction to those unyielding double doors was shock and surprise. However unfair it may be to a business for which this was normal practice, I became upset that my expectations were not being met. In today’s world of access and excess, where everyone with a phone can schedule next day delivery of almost anything you can imagine, being suddenly stymied by a broken website or an inoperable card reader will frustrate the most loyal of customers.

Thus, it is critical to have a backup plan. Now, you could operate your business using the manual card swipe machines, but these days most customers are less than comfortable with a business leaving a paper trail of their credit card numbers lying on the counter. A generator for your store could make a great deal of sense. Even if the power goes out on your block you will have the edge of a location for customers to enter and charge their devices while purchasing your products. However, purchasing a generator seems a bit overkill to keep your online store up and running. A generator can tak up to 60-90 seconds to come online. This means all systems are offline and have to restarted to operate correctly.

Having access to battery back up in the form of a GE SG Series UPS, GE TLE Series UPS or a GE LP-33 UPS System may be a better fit for the average small business that needs to avoid downtime. The ability to look up customer and inventory data on your network is so critical to success for a small business that it would be foolhardy not to have the sort of battery backup that the GE SG Series or GE TLE or GE LP-33 Series ups can offer.

Whatever solution you use, however, you must have a plan in place to handle the situations when you will not have ready access to your database. Train your personnel how to gracefully discuss matters with clients even without access to your files. Develop processes that can be streamlined to avoid use of technology in an emergency.

This will keep you prepared even in the worst instances of downtime, or at least help to minimize damage, as it will make the customer still feel served. In any case, remember that the goal must always be to keep your services and products available, because if you do not, someone else will.

Go to or today and check out what’s available for quality GE UPS Systems. Here is a brief list of units available.

GE SG Series UPS- Available in the following size’s: 3 Phase UPS System

  • SG Series 10KVA
  • SG Series 20 KVA
  • SG Series 30KVA
  • SG Series 40KVA
  • SG Series 50KVA
  • SG Series 60KVA
  • SG Series 80KVA
  • SG Series 100KVA
  • SG Series 120KVA
  • SG Series 150KVA

GE LP-33U Series UPS- Available in the following size’s: 3 Phase UPS System

  • LP-33U Series 10KVA
  • LP-33U Series 20 KVA
  • LP-33U Series 30KVA
  • LP-33U Series 40KVA
  • LP-33U Series 50KVA
  • LP-33U Series 60KVA
  • LP-33U Series 80KVA
  • LP-33U Series 100KVA
  • LP-33U Series 120KVA

GE TLE Series UPS- Available in the following size’s: 3 Phase UPS System

  • TLE Series 225KVA
  • TLE Series 250KVA
  • TLE Series 300KVA
  • TLE Series 375KVA
  • TLE Series 400KVA
  • TLE Series 500KVA
  • TLE Series 750KVA
  • TLE Series 1000KVA
  • TLE Series 1500KVA